On any given day, a Marketing Analyst will be required to perform in three of the following areas:

Business research and analysis:
  • Applying qualitative methods for analyzing, interpreting and evaluating textual data using thematic analysis
  • Investigating methods for preparing and analyzing quantitative data
  • Documenting and presenting reports on research findings
Data analysis:
  • Predicting business trends and customer behavior
  • Presenting technical reports based on the collection, analysis, and interpretation of data
  • Contributing to important business decisions by constructing significant research questions

Strategic business research:

  • Using SWOT analysis theory to define microeconomic factors that will affect your business management techniques and success
  • Conducting market analyses using Porter’s five force model
  • Develop market segmentation, competitive analysis, market intelligence, prospecting, lead generation and pricing research and strategies

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